What do successful companies like Vodafone do in a recession?
A few weeks ago, we gave you 5 reasons why you should get obsessed with conversion rate optimization.
Some companies will follow this advice, and thrive, and some will ignore it, and struggle. Fortunately, you have an unfair advantage: the mere fact that you’re on this page means you’re in the top few percent of web marketers who understand the importance of conversion.
But if you’re still having difficulty persuading the rest of your company that you should be investing in conversion rate optimization, maybe you’d like to tell them about this:
Despite the recession, Vodafone, one of the world’s largest mobile communications companies, chose to work with Conversion Rate Experts to optimize its visitors’ online experience.
Kevin Woodberry, the Online Marketing Manager of Vodafone Specialist Communications, gave the following reason:
The big attraction of conversion rate optimization is that it benefits both ourselves and our customers. Working with Conversion Rate Experts has been an absolute eye-opener. Getting started is surprisingly simple.
Split-testing tells you which of your pages your visitors prefer. Your website’s visitors get a better service that’s aimed at their exact needs, which is great for profits. Follow Kevin. It needn’t cost anything, and there’s no better time to start putting the pressure on your competitors.
What you should do now
If you are serious about becoming great at conversion, you should download our amazingly useful free reports.
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