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- Conversion secrets of a million-dollar landing page (PDF). This PDF contains a screenshot of the page we developed with Moz (formerly known as SEOmoz). It has a ton of “tooltips” that explain the persuasion techniques behind each page element. You can use many of these tactics on your own website.
- Advanced tips for highly-converting websites (PDF). This PDF contains some advanced conversion tips currently being used by sunshine.co.uk (though the tips are applicable to almost any type of website). It’s a quick two-page guide filled with advice that’ll help you boost your conversion rate.