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Which software should you use for A/B-, multivariate- and split-testing?

100percent-neutral

The ultimate comparison of software for optimizing the conversion rate of web pages and landing pages

Hover over the table headings to learn more.

initial set-up cost ongoing costs technology compatibility a/b or mvt? type of mvt can it be self hosted can multiple goals be set ? can traffic be segmented ? used on email campaigns has a platform for creating webpages customer support by phone self service or full service
AB Tasty
AB Tasty
Free Trial From €40 Client-side Both Full factorial ✓ ✓ ✓ ✓ ✓ ✓ Both
Accenture Digital Optimization
Accenture Omni-Channel Testing Platform
~$33,000 $160,000-
$320,000
Client-side Both Several (see details) ✓ ✓ ✓ ✓ (see details) X ✓ (see details) Both
Adobe Target
Adobe Target
Contact Adobe Usually a four-figure monthly fee Client-side Both Taguchi ✓ (see details) ✓ ✓ ✓ X ✓ Both
OpenText Software logo
OpenText Optimost
Contact OpenText Optimost Usually a four-figure monthly fee Client-side Both Optimal design X ✓ ✓ ✓ X ✓ Both
Conversion Multiplier
ClickThroo
None $195-$1195 /month Server-side A/B N/A X ✓ ✓ ✓ ✓ ✓ Both
Conductrics
Conductrics
Contact Conductrics for details. Monthly fee (Contact Conductrics for details.) Client and Server-side Both Full factorial (see details) Contact Conductrics for details. ✓ (see details) ✓ ✓ X ✓ Self service
Convert Experiments
Convert
None From $499 per month Client-side Both Full and fractional factorial ✓ ✓ ✓ X ✓ ✓ Both
CRE Engine
CRE Engine
Contact CRE Contact CRE Server-side A/B N/A ✓ ✓ ✓ ✓ X ✓ Full service
Webtrekk
Webtrekk
None Usually a four-figure monthly fee Client and Server-side Both Full factorial (see details) ✓ (see details) ✓ (unlimited) ✓ ✓ X ✓ Both
Get Smart Content
GetSmartContent
None From $500 per month Client-side A/B N/A X ✓ ✓ X X ✓ Both
Google Optimize 360
Google Optimize 360
None None Client-side A/B N/A X ✓ ✓ X X ? (see details) Both (see details)
HiConversion
HiConversion
Contact HiConversion Contact HiConversion Client-side Both Proprietary adaptive fractional factorial ✓ ✓ ✓ ✓ X ✓ Both
Kameleoon
Kameleoon
None Flat monthly fee (contact Kameleoon) Client-side Both Full factorial ✓ ✓ ✓ X ✓ ✓ Both
Marketizator
Marketizator
None From $19/month (free for up to 10k visitors) Client-side Both Full factorial X ✓ ✓ X X ✓ Self service
Maxymiser
Oracle Maxymiser
None Usually a four-figure monthly fee Client-side Both Several (see details) ✓ ✓ ✓ ✓ X ✓ Both
Monetate
Monetate
Contact Monetate Flat monthly fee based on previous 12 months’ traffic Client-side Both Several (see details) X ✓ ✓ ✓ X ✓ Both
Optimizely
Optimizely
Free Flat monthly fee (contact Optimizely for details) Client-side Both Full factorial X ✓ ✓ X X ✓ Self service
SiteSpect
SiteSpect
See details See details Proxy server method Both Full and fractional factorial. ✓ ✓ ✓ ✓ X ✓ Both
SiteTuners
SiteTuners
None $1k-$2.5k per test Client-side Both Proprietary non
-parametric technology
X ✓ (see details) ✓ ? X ✓ Both
Unbounce
Unbounce
Free Free or $29-$999
/month, depending on traffic
Server-side A/B N/A X ✓ X ✓ ✓ ✓ Self service
Visual Website Optimizer
VWO
None $49-$729
/month
Client-side Both Full factorial ✓ ✓ ✓ ✓ ✓ ✓ Self service
Webtrends
Webtrends
Contact Webtrends Usually a four-figure monthly fee Client-side Both (see details) Several X ✓ ✓ ✓ X ✓ Both

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