Which A/B testing tools or multivariate testing software should you use for split-testing?

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Unsure whether to use Optimizely, VWO, Convert, Unbounce, Maxymiser, Google Optimize, SiteSpect, or an alternative platform for your split-testing?

Here’s the ultimate comparison of A/B testing software, multivariate testing tools and split-testing platforms.

Hover over the table headings to learn more.

initial set-up cost ongoing costs
technology compatibility

a/b or mvt?

type of mvt

can it be self hosted

can multiple goals be set ?

can traffic be segmented ?

used on email campaigns

has a platform for creating webpages
customer support by phone
self service or full service

AB Tasty
AB Tasty
Free Trial From €40
Client-side
Both Full factorial ✓ ✓ ✓ ✓ ✓ ✓ Both

Accenture Digital Optimization
Accenture Omni-Channel Testing Platform
~$33,000 $160,000-
$320,000

Client-side
Both Several

(see details)
✓ ✓ ✓ ✓

(see details)
X ✓

(see details)
Both

Adobe Target
Adobe Target
Contact Adobe Usually a four-figure monthly fee
Server-side
Both Taguchi ✓

(see details)
✓ ✓ ✓ X ✓ Both

OpenText Software logo
OpenText Optimost
Contact OpenText Optimost Usually a four-figure monthly fee
Client-side
Both Optimal design X ✓ ✓ ✓ X ✓ Both

Conversion Multiplier
ClickThroo
None $195-$1195 /month
Server-side
A/B N/A X ✓ ✓ ✓ ✓ ✓ Both

Conductrics
Conductrics
Contact Conductrics for details. Monthly fee
(Contact Conductrics for details.)

Client and Server-side
Both Full factorial

(see details)
Contact Conductrics for details. ✓

(see details)
✓ ✓ X ✓ Self service

Convert Experiments
Convert
None From $499 per month
Client-side
Both Full and fractional factorial ✓ ✓ ✓ X ✓ ✓ Both

CRE Engine
CRE Engine
Contact CRE Contact CRE
Server-side
A/B N/A ✓ ✓ ✓ ✓ X ✓ Full service

Webtrekk
Webtrekk
None Usually a four-figure monthly fee
Client and Server-side
Both Full factorial

(see details)
✓

(see details)
✓
(unlimited)
✓ ✓ X ✓ Both

Get Smart Content
GetSmartContent
None From $500 per month
Client-side
A/B N/A X ✓ ✓ X X ✓ Both

Google Optimize 360
Google Optimize 360
None None
Client-side
A/B N/A X ✓ ✓ X X ?

(see details)
Both

(see details)

HiConversion
HiConversion
Contact HiConversion Contact HiConversion
Client-side
Both Proprietary adaptive fractional factorial ✓ ✓ ✓ ✓ X ✓ Both

Kameleoon
Kameleoon
None Flat monthly fee (contact Kameleoon)
Client-side
Both Full factorial ✓ ✓ ✓ X ✓ ✓ Both

Marketizator
Marketizator
None From $19/month (free for up to 10k visitors)
Client-side
Both Full factorial X ✓ ✓ X X ✓ Self service

Maxymiser
Oracle Maxymiser
None Usually a four-figure monthly fee
Client-side
Both Several

(see details)
✓ ✓ ✓ ✓ X ✓ Both

Monetate
Monetate
Contact Monetate Flat monthly fee based on previous 12 months’ traffic
Client-side
Both Several

(see details)
X ✓ ✓ ✓ X ✓ Both

Optimizely
Optimizely
Free Flat monthly fee (contact Optimizely for details)
Client-side
Both Full factorial X ✓ ✓ X X ✓ Self service

SiteSpect
SiteSpect

See details

See details

Proxy server method
Both Full and fractional factorial. ✓ ✓ ✓ ✓ X ✓ Both

SiteTuners
SiteTuners
None $1k-$2.5k per test
Client-side
Both Proprietary non
-parametric technology
X ✓

(see details)
✓ ? X ✓ Both

Unbounce
Unbounce
Free Free or $29-$999
/month, depending on traffic

Server-side
A/B N/A X ✓ X ✓ ✓ ✓ Self service

Visual Website Optimizer
VWO
None $49-$729
/month

Client-side
Both Full factorial ✓ ✓ ✓ ✓ ✓ ✓ Self service

Webtrends
Webtrends
Contact Webtrends Usually a four-figure monthly fee
Client-side
Both
(see details)

Several
X
✓

✓

✓
X ✓ Both

Still unsure which is the best A/B testing tool for you?

If you’re new to landing page optimization or conversion rate optimization, and would prefer an impartial review, contact us and we’ll tell you which platform we’d recommend for your situation. (We refuse to accept commissions from software vendors. When we recommend software, we do so because it’s best for your business, not ours.)

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