Which A/B testing tools or multivariate testing software should you use for split-testing?

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Unsure whether to use Optimizely, VWO, Convert, Unbounce, Maxymiser, Google Optimize, SiteSpect, or an alternative platform for your split-testing?

Here’s the ultimate comparison of A/B testing software, multivariate testing tools and split-testing platforms.

Hover over the table headings to learn more.

Initial set-up costOngoing costsTechnology compatibility
A/B or MVT?
Type of MVT
Can it be self hosted
Can multiple goals be set?
Can traffic be segmented?
Used on email campaigns
Has a platform for creating webpages
Customer support by phoneSelf service or full service

AB Tasty
AB Tasty
Free TrialFrom €40Client-side
BothFull factorial✓✓✓✓✓✓Both

Accenture Digital Optimization
Accenture Omni-Channel Testing Platform
~$33,000$160,000-
$320,000
Client-side
BothSeveral
(see details)
✓✓✓✓(see details)
X✓(see details)
Both

Adobe Target
Adobe Target
Contact AdobeUsually a four-figure monthly feeServer-side
BothTaguchi✓(see details)
✓✓✓X✓Both

OpenText Software logo
OpenText Optimost
Contact OpenText OptimostUsually a four-figure monthly feeClient-side
BothOptimal designX✓✓✓X✓Both

Conversion Multiplier
ClickThroo
None$195-$1195 /monthServer-side
A/BN/AX✓✓✓✓✓Both

Conductrics
Conductrics
Contact Conductrics for details.Monthly fee
(Contact Conductrics for details.)
Client and Server-side
BothFull factorial
(see details)
Contact Conductrics for details✓(see details)
✓✓X✓Self service

Convert Experiments
Convert
NoneFrom $499 per monthClient-side
BothFull and fractional factorial✓✓✓X✓✓Both

CRE Engine
CRE Engine
Contact CREContact CREServer-side
A/BN/A✓✓✓✓X✓Full service

Webtrekk
Webtrekk
NoneUsually a four-figure monthly feeClient and Server-side
BothFull factorial
(see details)
✓(see details)
✓
(unlimited)
✓✓X✓Both

Get Smart Content
GetSmartContent
NoneFrom $500 per monthClient-side
A/BN/AX✓✓XX✓Both

Google Optimize 360
Google Optimize 360
NoneNoneClient-side
A/BN/AX✓✓XX?(see details)
Both
(see details)

HiConversion
HiConversion
Contact HiConversionContact HiConversionClient-side
BothProprietary adaptive fractional factorial✓✓✓✓X✓Both

Kameleoon
Kameleoon
NoneFlat monthly fee (contact Kameleoon)Client-side
BothFull factorial✓✓✓X✓✓Both

Maxymiser
Oracle Maxymiser
NoneUsually a four-figure monthly feeClient-side
BothSeveral
(see details)
✓✓✓✓X✓Both

Monetate
Monetate
Contact MonetateFlat monthly fee based on previous 12 months’ trafficClient-side
BothSeveral
(see details)
X✓✓✓X✓Both

Omniconvert
Omniconvert
NoneFrom $59/monthClient-side
BothFull factorialX✓✓XX✓Self service

Optimizely
Optimizely
FreeFlat monthly fee (contact Optimizely for details)Client-side
BothFull factorialX✓✓XX✓Self service

SiteSpect
SiteSpect
See details
See details
Proxy server method
BothFull and fractional factorial.✓✓✓✓X✓Both

SiteTuners
SiteTuners
None$1k-$2.5k per testClient-side
BothProprietary non
-parametric technology
X✓(see details)
✓?X✓Both

Unbounce
Unbounce
FreeFree or $29-$999
/month, depending on traffic
Server-side
A/BN/AX✓X✓✓✓Self service

Visual Website Optimizer
VWO
None$49-$729
/month
Client-side
BothFull factorial✓✓✓✓✓✓Self service

Webtrends
Webtrends
Contact WebtrendsUsually a four-figure monthly feeClient-side
Both
(see details)
Several
X
✓

✓

✓
X✓Both

Still unsure which is the best A/B testing tool for you?

If you’re new to landing page optimization or conversion rate optimization, and would prefer an impartial review, contact us and we’ll tell you which platform we’d recommend for your situation. (We refuse to accept commissions from software vendors. When we recommend software, we do so because it’s best for your business, not ours.)


What you should do now

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