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Which split-testing software should you use?

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The ultimate comparison of software for split-testing and multivariate-testing

Hover over the table headings to learn more.

initial set-up cost ongoing costs technology compatibility a/b or mvt? type of mvt can it be self hosted can multiple goals be set ? can traffic be segmented ? used on email campaigns has a platform for creating webpages customer support by phone self service or full service
AB Tasty Free Trial From 40€ Client-side Both Full factorial ✓ ✓ ✓ ✓ ✓ ✓ Both
Accenture Digital Optimization ~$33,000 $160,000-$320,000 Client-side Both Several (see details) ✓ ✓ ✓ ✓ (see details) X ✓ (see details) Both
Adobe Test&Target Contact Adobe Usually a four-figure monthly fee Client-side Both Taguchi ✓ (see details) ✓ ✓ ✓ X ✓ Both
Optimost Contact Optimost Usually a four-figure monthly fee Client-side Both Optimal design X ✓ ✓ ✓ X ✓ Both
avenseo Free trial From €300 Client-side Both Full factorial ✓ ✓ ✓ ✓ X ✓ Both
Conversion Multiplier None $195-$1195 /month Server-side A/B N/A X ✓ ✓ ✓ ✓ ✓ Both
Conversion Multiplier None $2,500-$7,500 /month Client-side Both Modified Taguchi (see details) X ✓ ✓ (see details) ✓ X ✓ Self service (see details)
Convert Experiments None From $99 per month Client-side Both Full and fractional factorial X ✓ ✓ X ✓ ✓ Both
CRE Engine Contact CRE Contact CRE Server-side A/B N/A ✓ ✓ ✓ ✓ X ✓ Full service
Divolution None Usually a four-figure monthly fee Client and Server-side Both Full factorial (see details) ✓ (see details) ✓ (unlimited) ✓ ✓ X ✓ Both
Get Smart Content None From $500 per month Client-side A/B N/A X ✓ ✓ X X ✓ Both
GlobalMaxer From £2,000 Usually a four-figure monthly fee Client-side Both Proprietary adaptive full factorial ✓ ✓ ✓ X ✓ ✓ Both
Google Analytics Content Experiments (the successor to Google Website Optimizer) None None Client-side A/B N/A X ✓ ✓ X X ? (see details) Both (see details)
HiConversion Contact HiConversion Contact HiConversion Client-side Both Proprietary adaptive fractional factorial ✓ ✓ ✓ ✓ X ✓ Both
Maxymiser None Usually a four-figure monthly fee Client-side Both Several (see details) ✓ ✓ ✓ ✓ X ✓ Both
Monetate Contact Monetate Flat monthly fee based on previous 12 months’ traffic Client-side Both Several (see details) X ✓ ✓ ✓ X ✓ Both
Conductrics Contact Conductrics for details. Monthly fee (Contact Conductrics for details.) Client and Server-side Both Full factorial (see details) Contact Conductrics for details. ✓ (see details) ✓ ✓ X ✓ Self service
OnDialog None $7.5k+/year Server-side Both Non-parametric MVT (see details) X X ✓ (see details) X ✓ ✓ Both
Optimizely Free trial $19-$399 /month Client-side Both Full factorial X ✓ ✓ X X ✓ Self service
SiteSpect See details See details Proxy server method Both Full and fractional factorial. ✓ ✓ ✓ ✓ X ✓ Both
SiteTuners None $1k-$2.5k per test Client-side Both Proprietary non-parametric technology X ✓ (see details) ✓ ? X ✓ Both
Split Test Accelerator $297 Two additional payments of $297 Server-side PHP and MySQL Both Taguchi ✓ ✓ X (see details) X X X Self service
Unbounce Free Free or $29-$999/month, depending on traffic Server-side A/B N/A X ✓ X ✓ ✓ ✓ Self service
Vertster Contact Vertster Monthly fee Client-side Both Full factorial, Taguchi and Treadmill MVT X ✓ ✓ X X ✓ Both
Visual Website Optimizer None $49-$729/month Client-side Both Full factorial ✓ ✓ ✓ ✓ ✓ ✓ Self service
Webtrends Contact Webtrends Usually a four-figure monthly fee Client-side Both (see details) Several X ✓ ✓ ✓ X ✓ Both

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