Which software should you use for A/B-, multivariate- and split-testing?

The ultimate comparison of software for optimizing the conversion rate of web pages and landing pages

Hover over the table headings to learn more.

	initial set-up cost	ongoing costs	technology compatibility	a/b or mvt?	type of mvt	can it be self hosted	can multiple goals be set ?	can traffic be segmented ?	used on email campaigns	has a platform for creating webpages	customer support by phone	self service or full service
	Free Trial	From €40	Client-side	Both	Full factorial							Both
	~$33,000	$160,000- $320,000	Client-side	Both	Several (see details)				(see details)		(see details)	Both
	Contact Adobe	Usually a four-figure monthly fee	Client-side	Both	Taguchi	(see details)						Both
	Contact Optimost	Usually a four-figure monthly fee	Client-side	Both	Optimal design							Both
	Free trial	From €300	Client-side	Both	Full factorial							Both
	None	$195-$1195 /month	Server-side	A/B	N/A							Both
	Contact Conductrics for details.	Monthly fee (Contact Conductrics for details.)	Client and Server-side	Both	Full factorial (see details)	Contact Conductrics for details.	(see details)					Self service
	None	$2,500- $7,500 /month	Client-side	Both	Modified Taguchi (see details)			(see details)				Self service (see details)
	None	From $9 per month	Client-side	Both	Full and fractional factorial							Both
	Contact CRE	Contact CRE	Server-side	A/B	N/A							Full service
	None	Usually a four-figure monthly fee	Client and Server-side	Both	Full factorial (see details)	(see details)	(unlimited)					Both
	None	From $500 per month	Client-side	A/B	N/A							Both
	From £2,000	Usually a four-figure monthly fee	Client-side	Both	Proprietary adaptive full factorial							Both
	None	None	Client-side	A/B	N/A						(see details)	Both (see details)
	Contact HiConversion	Contact HiConversion	Client-side	Both	Proprietary adaptive fractional factorial							Both
	None	Flat monthly fee (contact Kameleoon)	Client-side	Both	Full factorial							Both
	None	From $19/month (free for up to 10k visitors)	Client-side	Both	Full factorial							Self service
	None	Usually a four-figure monthly fee	Client-side	Both	Several (see details)							Both
	Contact Monetate	Flat monthly fee based on previous 12 months’ traffic	Client-side	Both	Several (see details)							Both
	Free	Flat monthly fee (contact Optimizely for details)	Client-side	Both	Full factorial							Self service
	See details	See details	Proxy server method	Both	Full and fractional factorial.							Both
	None	$1k-$2.5k per test	Client-side	Both	Proprietary non -parametric technology		(see details)					Both
	$297	Two additional payments of $297	Server-side PHP and MySQL	Both	Taguchi			(see details)				Self service
	Free	Free or $29-$999 /month, depending on traffic	Server-side	A/B	N/A							Self service
	None	$49-$729 /month	Client-side	Both	Full factorial							Self service
	Contact Webtrends	Usually a four-figure monthly fee	Client-side	Both (see details)	Several							Both