What you’ll get on this page:
- Some useful tips from our co-founder.
- How to access a webcast this Wednesday (tomorrow) about quirky user-testing skills.
- Why we’ve made our guarantee twice as bold.
- Wanted: Your “skunkworks” stories.
1. Our co-founder Karl shared some useful conversion tips in a written interview with the guys from UserTesting.com
In the interview, he describes
- A simple mental “hack” that makes it much easier to write marketing copy.
- Why you need to become aware of the bottlenecks—and non-bottlenecks—in your company.
- How to increase conversions in many countries and languages without creating a rat’s nest of complexity.
- The “house visitor effect,” and how you can use it to identify problems with your website.
It’s called “Are your visitors losing the will to live? (How to make millions from user-testing.)” and you can sign up for it here. You’ll find it invaluable if you’ve never heard about our off-beat approaches to user-testing. Or if you’d like to hear about them again.
In the last 12 months, we’ve invested more in our methodology and operations than we did in the previous five years put together. Our research methodology is much more sophisticated—and rapid—now. Our implementation is much quicker too, thanks in part to our new platform, CRE Engine.
Most importantly, we’re growing our clients’ businesses faster than ever (as measured by our average annualized improvement).
So we’ve decided to strengthen our guarantee. Since we began, we’ve offered all of our clients a six-week money-back guarantee. As of today, we are doubling the guarantee period to three months. Now, by the three-month mark, a new client must be confident that we’re on track to get amazing results (if we haven’t done so already), or we’ll give them a full, prompt refund of 100% of the fees they have paid us—no questions, no conditions, no small print.
If you’d like to discuss how we might be able to help you, in a risk-free way, arrange a call with one of our experts.
A skunkworks is defined as an “environment that is intended to help a small group of individuals design a new idea by escaping routine organizational procedures.” Apple and Google both operate skunkworks facilities.
We know many conversion marketers who have created skunkworks programs, bypassing the regular channels and getting results much faster than would have been otherwise possible. Here are a few commonly used strategies:
- Fund some of your affiliates, on the understanding that they’ll use the money to test new offers.
- Create a subsidiary business solely for the purpose of experimentation.
- Have a separate AdWords budget just for experimentation.
- Give presentations to the rest of your organization, to persuade them why they must give you freedom to carry out tests (and to make the occasional inevitable mistake).
We’re currently compiling a comprehensive list of skunkworks strategies. If you have used any of the above techniques—or any other innovative methods for speeding up testing within your organization—we’d love to hear from you. Contact us to let us know your stories—and we’ll share our findings with you.
So, how can we help you?
Our selection of easy reading will familiarize you with important tools and topics.
To explore these helpful resources, click here.