The following interview is with the Managing Director of the UK’s biggest online store for ink and toner cartridges. Three times in a row, the company has featured in The Sunday Times “Fast Track 100”—a ranking of the fastest-growing private companies in the UK.
A short video interview
A transcript of the video
(At the company’s request, we’ve removed the company name from the transcript.)
“For us, having access to Conversion Experts, to their knowledge and their experience has been great. If we’ve got an idea we can run it past them. And if we’re looking to do something new or we have a problem, they’ve normally seen it before. And, obviously, with the amount of clients they’ve got, and the amount of tools they use, they can always recommend the best tool for the job.
Having access to Conversion Experts, to their knowledge and their experience has been great
“I’m the Managing Director of the largest printer cartridge consumables retailer. We’ve been listed in the Fast Track three times which means it’s one of the fastest growing companies in the UK. In 2007, we turned over around £1 million. Last year, 2015, we turned over £35 million, so we’ve seen incredible growth in that time.
In 2007, we turned over around £1 million. Last year, 2015, we turned over £35 million
“Conversion rate optimization is everything to us. Lots of the growth that we’ve experienced has come from generating traffic through SEO and AdWords. And, obviously, if you get that traffic to your site, you’ve got to do something with it. I think that conversion rate optimization should be a focus for all businesses. If you look at your marketing budget, you spend so much money on bringing people to your website. And if you don’t get that conversion, you’re effectively getting a zero ROI.
Conversion rate optimization should be a focus for all businesses
“I first became aware of Conversion Rate Experts back in 2006. And there was an incredible buzz around the people I knew and people in the industry and at various marketing events of these new guys that had come along with these great new techniques. Knowing Conversion Rate Experts and looking at what they do—and even the free resources and things—has been a real inspiration to us and to what is actually possible.
“When using Conversion Rate Experts, you’re not just paying for a business development manager and a salesperson. You’re actually paying for people—highly intelligent people—to work on your account using all of their methodologies that they’ve developed over many years, many clients, and many successes. They are the best in the industry. And they are specialists. You’re not buying a company that has conversion rate optimization as an add-on. They are specialists in that field.
They are the best in the industry. And they are specialists.
“They can work in all industries. And they even work in different languages and around the world from retailers like Amazon, Apple, Facebook. There’s a huge amount of large companies. What it means is that they’re able to hone their methodology and the way they work with clients to get the best results. I would thoroughly recommend using Conversion Rate Experts. If you’re serious about getting the best results, completely amazing results as you can see on their website, then they are the number-one choice.”
If you’re serious about getting the best results … then they are the number-one choice
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