Eyetracking was number nine in our list of 108 tips for conversion rate optimization. It was perhaps the most expensive of the tips.
Yesterday, a budget-priced eyetracking service, called GazeHawk, was launched. GazeHawk is like UserTesting.com (our review of which is here) but with real eyetracking reports.
GazeHawk’s normal charge is $49 per user test, which is about one-tenth of the price of traditional eyetracking. It can afford do so because its technology uses ordinary webcams, rather than expensive custom hardware. If that wasn’t cheap enough, its founders have offered a special deal to Conversion Rate Experts’ readers: you can get half-price tests by using this code: CRE10. You can order tests from GazeHawk.com.
(In case you’re wondering, this is an unbiased recommendation. We don’t accept payments from vendors for recommending technology.)
Because GazeHawk only launched yesterday, we haven’t had a chance to get results back from it yet. If you have tried it out, let us know your thoughts by leaving a comment below.
To hear about new tools as we discover them, make sure you get our free and incredibly sporadic newsletter.
(rated 5.00 by 5 people) 
Loading …
Thanks for the information.
Great service and highly tempting with the coupon code…but the site does not currently accept UK credit cards
Sounds like a great deal but I think I’ll wait for you guys to report on it.
We’ll have to wait for the uk card option.
Now this is pretty cool! Will be keeping my eye on this service for sure (pardon the pun!).
Nigel: We’re sorry for the credit card issue we current have: our processor is having trouble with non-US cards. We’re working as fast as we can on getting this resolved, it should be fixed today or tomorrow.
In the meantime please get in touch at support *AT* gazehawk.com and we’ll gladly process your order manually (and throw in a few free users for the trouble).
Seems like a very interesting service especially for the price. Just went through their FAQ – didn’t find an answer to how many participants take part in each test?
They pay $5 to each users who wants to take a test while a minimum test costs $49, so I assume no more than 10 users take each test.
We tried it. We were really surprised to see how much attention the flash slide show received. Our full review is here.