An impact “well into the millions of dollars” for Earth Class Mail, a SaaS company

Earth Class Mail is the world’s leading mail-digitization service. It allows people to receive their paper mail electronically. Read this case study to discover how we more-than-doubled its leads.

A short video interview with the client

 

The impact was “well into the millions of dollars.”

A transcript of the video

“Coming into Earth Class Mail, I knew that one of the first things I wanted to do was bring in Conversion Rate Experts to lay out a really great optimization and testing plan for us—because they’re best in the business. If you measure their impact, it’s well into the millions of dollars on the positive side.

They’re best in the business.

“My name is Doug Breaker. I’m CEO of Earth Class Mail. Earth Class Mail digitizes your physical mail. I was CEO of a different company before, and I had used Conversion Rate Experts there with a lot of success.

I was CEO of a different company before, and I had used Conversion Rate Experts there with a lot of success.

“They really work to understand your customers. So it’s not just ‘Hey, let’s change a headline here, change a headline there, or try a new design.’ The first thing they do is spend a month to six weeks just digging into any bit of data that they can—customer service tickets or chat transcripts, or they do a bunch of survey work. And from that, they get a really great understanding of why people are coming to your site, and the underlying reasons why they convert, why they don’t convert. And then they build their testing and their optimization framework off of that.

“The initial research phase for us was invaluable, and having their expert advice along the way was super comforting to know, ‘Hey, based on the research that we did off of the current customer base and off prospects, if you do these 10 things it’s almost guaranteed to have really good results.’

The initial research phase for us was invaluable

“Most of our traffic comes into our homepage, and so the first test we did was a pretty dramatic redesign of our homepage. It doubled our leads, which is an important metric that we look at. The second-most visited page on our site is our pricing page. So we did a pretty dramatic redesign of the pricing page too, to reinforce our sales pitch, the benefits of Earth Class Mail, and that had a great impact too. I think we were up 60 or 70% on leads on that.

The first test we did was a pretty dramatic redesign of our homepage. It doubled our leads

“There’s no better investment you can make than to bring Conversion Rate Experts on board, because they’ve done this over and over and over again, and they’ve had great results. If you measure their impact on the lifetime value of a customer—and our customers stay for a long time—but it’s well into the millions of dollars.”

If you measure their impact on lifetime value of a customer … it’s well into the millions of dollars.


What you should do now

1. If you’d like us to dramatically improve your conversion rate and profits (like we did for all these companies), then claim your FREE website strategy session. On this free phone consultation, one of our experts will discuss your conversion goals and suggest strategies to double your sales.

2. If you’d like to learn conversion rate optimization for free, go to our “Learning Zone” page, where you can download templates of million-dollar winning pages. Or if you’d like us to build your company’s in-house capabilities (not for free), then contact us and we’ll discuss your requirements.

3. If you’d like to work for us—or see why our team members love working for us—then see our “Careers” pages.

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We work with clients in any country

So far, we’ve worked with clients in 9 languages and in 22 countries.

Contact us

New York

445 Park Avenue
9th Floor
New York, NY 10022
USA
Phone: +1 (212) 829-5720
Fax: +1 (212) 658-9097

London

222 Regent Street
London
W1B 5TR
United Kingdom
Phone: 0800 043 2650 or
+44 (0)203 368 6212
Fax: 0870 838 1135

Staffordshire, UK

The Spode Wing
Hawkesyard Hall
Armitage Road
Rugeley, Staffordshire
WS15 1PU
United Kingdom
Phone: 0800 043 2650 or
+44 (0)203 368 6212
Fax: 0870 838 1135


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