How we work with ecommerce and retail companies

  • Apple
  • Sony
  • Amazon
  • Dyson
  • Vodafone
  • O2
  • Morphsuits
  • Led Hut
  • simplisafe-logo-hr
  • Dell
  • DefShop
  • daFlores
  • Carrefour

Some of our clients in ecommerce and retail.

If you double the number of experiments you do per year you’re going to double your inventiveness”—Jeff Bezos, CEO of Amazon.

Our ecommerce and retail team has helped to grow the following organizations:

  • Ambitious ecommerce startups (Morphsuits, LED Hut, SimpliSafe)
  • Market-leading ecommerce businesses (Amazon, Apple, Dell, Cartridge Save)
  • Other companies that are heavily investing in ecommerce (Dyson, Sony, Vodafone and O2)
  • The world’s leading Silicon Valley companies (including Google and Facebook).

We understand the opportunities, challenges and threats that are specific to this sector. We have developed a unique methodology that is proven to identify them, and then to address them, delivering huge growth for our clients (we’ve included some examples below).

How we help ecommerce and retail companies

We help clients to achieve the following:

  • Optimize the customer experience of websites and apps. Make it easier for visitors to buy online.
  • Measurably reduce the number of visitors who abandon during the checkout process, inundating contact centers with calls.
  • Increase average order value by optimizing up-sells and cross-sells.
  • Create strong online positioning and branding to differentiate from competitors, generate PR, increase word-of-mouth, and grow market share.
  • Dramatically improve UX, design and copy to persuade more visitors to engage and buy from advertising, landing pages, websites, apps, emails, contact centres and retail stores.
  • Implement refer-a-friend programs that generate new customers—and customer testimonials— from positive word-of-mouth.
  • Leverage customer reviews and social proof to increase sales.
  • Profit from lead-generation and email-nurturing programs for visitors who “are still researching.”
  • Increase lifetime customer value with loyalty programs and communities.
  • Reduce customer-service calls and complaints, and incorporate web-based self-service platforms.
  • Reduce advertising risk and marketing risk. Before a new campaign goes live, find out if it will increase—or reduce—sales.
  • Test new products and services—and marketing campaigns—by leveraging analytics, research and experimentation.
  • Map the entire customer journey, identifying and prioritizing which touchpoints are bottlenecks that need improvement.
  • Multi-channel tracking, attribution and experimentation. Transfer winning online campaigns offline.
  • Speed up time-to-market. Reduce the time it takes to plan, test, get stakeholder approval, and then launch new marketing initiatives and messaging.
  • Test and optimize pricing models. Promote the most popular and profitable products across channels—and across devices—with minimal drop-out.
  • Increase market share. Stop visitors and customers from being lost to competitors. Counter the threat of startups, by becoming more digital-centric. Plan for international expansion, by increasing the certainty of launching successfully.
  • Identify opportunities for growth that need no additional budget.
  • Improve the return on investment (ROI) from existing advertising and marketing budgets.
  • Create a culture of customer-centric decision-making. Know when—and how—to A/B-test marketing propositions.

Interviews with our ecommerce and retail clients

“The results have been extremely positive” for LED Hut, an e‑commerce store. See the full interview here.

“Profits have gone increasingly up” for daFlores, an international e‑commerce florist. See the full interview here.

63% increase in sales for Morphsuits, an ecommerce business. See the full interview here.

“I would definitely advise you to get in touch with Conversion Rate Experts,” says Dell, one of the world’s leading ecommerce companies. See the full interview here.

Five-times increase in revenue for SimpliSafe, an ecommerce store. See the full interview here.

Doubled the sales of some of the best-selling brands for DefShop, an ecommerce business. See the full interview here.

300% increase in conversion rate for Vodafone, an international telecoms company. See the full interview here.

Tripled sales within 12 months for Mobal, an international telecoms company. See the full interview here.

Some of the successes we have had for clients in ecommerce and retail

  • +27% visitors to buyers
  • +56% visitors to buyers
  • +21% homepage visitors to buyers
  • +25% visitors to buyers
  • +50% visitors to buyers
  • +28% visitors to buyers
  • +14% visitors to paid subscribers
  • +18% visitors to buyers
  • +6% homepage visitors to buyers
  • +73% increase in revenue per conversion
  • +57% email recipients to buyers
  • +14% visitors to buyers
  • +37% visitors to buyers
  • +25% visitors to buyers
  • +11% visitors to buyers
  • +15% visitors to buyers
  • +7% visitors to buyers
  • +75% visitors to buyers
  • +21% visitors to buyers
  • +17% visitors to paid subscribers
  • +37% visitors to buyers
  • +27% visitors to buyers
  • +18% visitors to buyers
  • +33% visitors to buyers
  • +17% visitors to buyers
  • +14% visitors to buyers
  • +41% visitors to buyers
  • +217% visitors to buyers
  • +10% increase in revenue
  • +17% visitors to paid subscribers
  • +100% visitors to buyers
  • +14% visitors to buyers
  • +74% visitors to buyers
  • +49% increase in revenue
  • +33% visitors to buyers
  • +12% increase in free valuation bookings
  • +35% visitors to buyers
  • +21% increase in revenue through analytics
  • +22% visitors to buyers
  • +9% visitors to buyers
  • +14% visitors to buyers
  • +9% visitors to buyers
  • +160% visitors to product buyers
  • +214% visitors to buyers for affiliate traffic
  • +22% visitors to buyers
  • +46% visitors to paid subscribers
  • +11% visitors to buyers
  • +16% visitors to paid subscribers
  • +15% visitors to buyers
  • +64% visitors to buyers
  • +90% visitors to buyers
  • +13% increase in revenue per order
  • +19% visitors to buyers
  • +106% increase in revenue per visitor
  • +14% increased revenue per order
  • +14% visitors to buyers
  • +73% visitors to buyers
  • +19% visitors to buyers
  • +17% homepage visitors to buyers
  • +17% visitors to buyers
  • +19% increase in value per visit through upselling
  • +105% visitors to buyers
  • +6% visitors to buyers
  • +36% PPC site visitors to buyers
  • +8% visitors to buyers
  • +97% visitors to paid subscribers
  • +30% visitors to buyers
  • +18% visitors to buyers
  • +11% cart page visitors to buyers
  • +10% visitors to buyers
  • +32% visitors to a target product buyers
  • +28% conversion rate in shopping cart
  • +13% visitors to buyers
  • +25% visitors to a target product buyers
  • +5% visitors to buyers
  • +41% increase in revenue in the checkout process
  • +58% visitors to buyers
  • +31% visitors to buyers
  • +12% visitors to buyers
  • +50% visitors to buyers
  • +27% visitors to buyers
  • +70% visitors to buyers via shopping cart
  • +42% visitors to buyers in the checkout
  • +18% homepage visitors to buyers
  • +48% visitors to buyers
  • +21% visitors to buyers
  • +24% visitors to buyers
  • +42% visitors to paid subscribers
  • +31% visitors to buyers
  • +55% visitors to buyers
  • +23% visitors to buyers
  • +218% visitors to buyers
  • +7% visitors to buyers
  • +54% visitors to paid subscribers
  • +14% visitors to buyers
  • +42% visitors to a target product buyers
  • +33% visitors to paid subscribers
  • +15% visitors to buyers
  • +13% increase in customer lifetime value
  • +6% visitors to buyers
  • +34% visitors to buyers
  • +6% visitors to buyers
  • +17% visitors to buyers
  • +21% visitors to paid subscribers
  • +9% increase in revenue per visitor
  • +13% visitors to buyers
  • +20% shopping cart visitors to buyers
  • +20% visitors to buyers
  • +23% visitors to buyers
  • +11% visitors to buyers
  • +169% visitors to buyers
  • +53% visitors to buyers

What you should do now

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All of our articles are subject to our Testimonial Protocol, which is described here.

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