How to beat most professional copywriters

Do you want to learn the “vital few” copywriting techniques that have the greatest impact on profits?

Below, you’ll find the slides and video from a webcast we co-presented with Paras Chopra, the founder and CEO of Visual Website Optimizer.

Paras has a wealth of experience with online testing. He started his company with no external funding—and his main competitor was Google. His software now powers A/B testing for over 3,000 companies including Microsoft, Groupon and Walt Disney.

Our advice comes from years of experience increasing conversion rates for highly successful companies such as Apple, Amazon, Facebook, Google, Lloyds Banking Group, GQ, and Sony.

What you’ll get from the slides and video:

  • Case studies: Three real-world A/B tests, and the lessons they teach us.
  • The “vital few” most effective copywriting techniques-with which you can beat most professional copywriters. (If this sounds impossible, remember that most professional copywriters don’t split-test their work.)
  • A winning copywriting template you can use to sell almost any product.

The slides

The slides from the talk, several of which will be baffling without the audio (see the video below).

A video of the talk


A video of the talk.

The talk in podcast format

To download the audio of this talk, and others, subscribe to our podcast.

Resources mentioned during the talk

Screen-recording software

Feedback software

The mechanics of writing well

Some valuable resources from Visual Website Optimizer

Possibly useful links (depending on who you are) from Conversion Rate Experts

  • To download screenshots of some of our winning pages, with annotations showing all of the copywriting techniques we used, subscribe to our free newsletter.
  • Work for us: We are still growing fast, and we’re always hiring. To discover why our consultants love working for us, visit our “Careers” page.
  • Become a client: If you’d like us to grow your business, and you have annual online profits of $1M or more, (or the equivalent in your own currency; we have worked with companies in 22 countries), then get in touch.

What you should do now

1. If you'd like us to dramatically improve your conversion rate and profits, claim your FREE website strategy session.

2. If you are serious about becoming great at conversion, go to our "Learning Zone" page, where you can download valuable reports.

3. If you'd like to work for us—or see why our team members love working for us—then see our "Careers" pages.

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