We have just spoken at an excellent UK conference called Think Visibility. Here are our slides, highlights of which include…
- a list of 15 categories of conversion killer. (You should identify which of them are killing your conversions, and then eliminate them.)
- how to implement a brave guarantee without taking any risk. (See the process map on slide 59.)
- six strategies for affiliates whose merchants have terrible sites. (See slide 63.)
If you’ve ever wanted to see us present in person, you’ll have several chances in the next few weeks.
(Similarly, if you haven’t, here are the places to avoid.)
We’ll be speaking at conferences in London (UK), Budapest (Hungary) and Hamburg (Germany).
If you’re nearby, come and say hello! Full details are on our Speaking page.
(rated 4.38 by 13 people) 
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72 slides and Dr Karl both were great! Loved it!
WOW … thanks so much for a killer conversion presentation! Love the shampoo slide… makes it very easy to clearly explain why it is always better to specialize!
I was there, good presentation!
The irony of visiting this page… only to have the presentation present a ‘missing plugin’ placeholder with no link, or even a clue as to what the plugin is, makes me laugh. Doh.
Hi Josh (and anyone else who’s having the same problem). The slideshow is also available here.
I’m always impressed by how generous you are about sharing. Thank you!
Regarding celebrity associations, I always wonder how that can be done well without actually hurting credibility. I mean, I wonder if having a celebrity endorse your service or product makes people wonder if they’ve been paid for it rather than it being a genuine endorsement.
On the other hand, if the celebrity uses your product or service with regularity, I could see that being a big advantage.
Slides are great. Did I miss the audio that goes along with them?
Thank-you, especially for the 15 conversion killers. You’ve inspired me to make a 15 point checklist on this basis!
Is there somewhere to get the full presentation? I’d even be willing to buy it.
A few of the slides mentioned exactly what I’ve been thinking over the last few weeks and I want to see what was said to company the slide.
I thought with these slide presentations it also recorded the sound. But maybe I’m missing something.
Anyone have any suggestions/ideas?
Great slides!..I too would also be very interested in a copy of the audio of the presentation.
We want the VIDEOS!!!
It’s so refreshing when a company/site actually listens to it’s users. Taking notes =)
Hi, everyone.
If you’d like to hear the talk, and you won’t be able to attend any of the conferences we’re speaking at, then make sure you sign up to our newsletter, so you’ll be first to hear of any “products” we produce.
We have no definite plans at the moment, but it’s something we may do at some point.
Run a webinar or two guys. I’d pay.
I was there and want to say it was a great talk. I’d love to get a copy of this as PDF or similar for browsing on my iPad….please provide this guys!
Just enable download on SlideShare.
Thank you. Thank you. I have signed up for the newsletter and have downloaded the SuperConverters files. Here’s to success!
Brilliant article! I especially love the part about the M&M trails. I’ve written a similar article with a different approach about reasons why the conversion rate stays low.
As you view the slides you can see the points being made, applied on this site.
With online scammers and spammers #13 rings true in our industry, I’m formulating my ‘Brave Guarantee’ and also signing up for the newsletter.
Thank you for the article/slides.