If you’ve studied our list of tools for understanding why your visitors aren’t converting—or if you’re a client of ours—then you’ll know that for the past four years we’ve been raving about Crazy Egg, and more recently, KISSinsights, both of which are the brainchildren of Neil Patel and Hiten Shah.
Well for the past few months, Neil and Hiten have been clients of ours...
Read full articleDo you use collaborative feedback software? In this article, we’ll explain why we believe you’d benefit from it. We’ll also tell you everything we know about the available software platforms.
Every week, our consultants meet to discuss the work they’ve created for clients. The process is fascinating. One consultant presents their work—a wireframe, a design, or maybe the client’s existing control—and the other consultants give suggestions as to how it could be improved. This allows us to draw upon the wide-ranging experience of our team...
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Loading ...If your conversion rate is high but you don’t know how to increase it any further, you’ll find this useful. It’s an overview of the Conversion Rate Experts Methodology (CRE Methodology™), which we use on all of our clients.
Someone suggested we write an article about best practices for conversion. You know the kind of thing: magic buttons that convert, “killer” copywriting words, winning layouts, etc.. Unfortunately, that little box of tricks doesn’t take you very far. In fact, it sometimes takes you nowhere...
Read full articleIn split tests, long pages often beat shorter pages. But for a long page to be effective, the reader must be aware that it’s long. If the user doesn’t scroll—either because they don’t want to or because they aren’t aware that the page is long—then all of your hard work has gone to waste.
Our consultants recently discussed ways of getting users to scroll down a page. You may be interested to read this summary of the techniques that arose from the discussions...
Read full article (rated 4.50 by 8 people) Loading ...Sometimes, it’s not enough to measure the number of conversions. For example, if you’re testing your prices, or you’re testing something that is likely to affect your shopping basket size.
One of the multivariate testing services, Visual Website Optimizer, has just announced a new feature: revenue tracking. For details, see their article here.
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(rated 4.00 by 35 people) Loading ...Our team aren’t your usual consultants: they include successful entrepreneurs, ex-company directors, an Amazon bestselling author, heads of agencies, direct response marketing veterans and a former Cambridge rocket scientist. Our growth has come from our reputation for getting amazing results, and we intend to keep it that way. If you believe you’d be a valuable addition to the team, get in touch with us—wherever you live, whatever your current situation and whatever your earnings requirements...
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(rated 4.88 by 8 people) Loading ...Our clients Chris and Alan of sunshine.co.uk kindly share exactly how their company overcame the worst recession the travel industry has ever faced and added almost £14m to their balance sheet in 2010. How did they grow so fast while their competition was shrinking? In three words: conversion rate optimization.
If you’re unfamiliar with the term, conversion rate optimization (CRO) is the science of turning more website visitors into customers...
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(rated 4.70 by 40 people) Loading ...PhotoShelter is a web app that allows photographers to easily create highly effective websites, allowing them to sell, market, and store their photography online. By applying our CRE Methodology™ to PhotoShelter’s website, we have helped them to double their annual sales. This is money that will continue to pay every year...
Read full article (rated 4.38 by 13 people) Loading ...We have just spoken at an excellent UK conference called Think Visibility. Here are our slides, highlights of which include…
Sunshine.co.uk are a UK-based travel agency offering cheap holidays. Within six months of working with Conversion Rate Experts, their conversion rate almost doubled.
This was achieved despite the fact that the rest of the UK travel industry was in crisis: the country was in the grips of a recession, airlines were collapsing, and the number of holidays booked was falling at its highest rate since records began. In fact, during this period, the travel industry lost over £2.1 billion in profit. So, during this tough time, how did sunshine.co...
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