Conversion Rate Experts

Over the past few weeks, we’ve published some useful articles that you’re likely to have missed, for one reason or another. Here’s a quick summary of them.

• Discover some of the quirky techniques we use to get amazing results, in this webcast that we co-presented with SeeWhy. The session generated a huge amount of interest. After 46 minutes, we opened up the call to questions, and we had to bring the whole thing to an end just before the two-hour mark. It contained some fascinating material. You can watch a recording of it

Do you know a smart, passionate, and ambitious conversion expert? You could earn $2,500 just for a successful recommendation.

We’re looking to recruit dynamic consultants with a proven track record of growing online businesses using conversion rate optimization. We’re an international business, and our consultants are based all over the world.

All you need to do is put them in touch with us.

It’s exactly this simple:

1. Check out our

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We’ve noticed that our most successful clients have many of the same traits in common. If you’re serious about growing your business, you should study and emulate their habits and culture.

Here’s a good place to start: One of our clients, Top Cashback, has made number five in The Sunday Times “Fast Track 100”—a ranking of the fastest-growing private companies in the UK.

Top Cashback grew from sales of just £600,000 in 2008 to £15,500,000 in 2011...

Our team aren’t your usual consultants: they include successful entrepreneurs, ex-company directors, an Amazon bestselling author, heads of agencies, direct response marketing veterans and a former Cambridge rocket scientist. Our growth has come from our reputation for getting amazing results, and we intend to keep it that way. If you believe you’d be a valuable addition to the team, get in touch with us—wherever you live, whatever your current situation and whatever your earnings requirements...

Do you use the Gmail client (or the Google Apps version) for your email? If so, here’s a fantastic recommendation: Install Boomerang for Gmail. We started using Boomerang about a year ago, and we use it many times every day.

If you ever find yourself creating reminder tasks like “Check that Bob replied to my email,” you’re aware of the following two problems:

1. If you send 50 emails a day, you need to check 50 reminders, even if 49 of those people end up replying.
2. It can be cumbersome to turn an email into a task...

If you’ve studied our list of tools for understanding why your visitors aren’t converting—or if you’re a client of ours—then you’ll know that for the past four years we’ve been raving about Crazy Egg, and more recently, KISSinsights, both of which are the brainchildren of Neil Patel and Hiten Shah.

Well for the past few months, Neil and Hiten have been clients of ours...

Do you use collaborative feedback software? This article explains why we believe you’d benefit from trying it. We’ll also tell you everything we know about the available software platforms.

Every week, our consultants meet to discuss the work they’ve created for clients. The process is fascinating. One consultant presents his or her work—a wireframe, a design, or maybe the client’s existing control—and the other consultants suggest how to improve it. This process allows us to draw upon our team’s wide-ranging experience...

If your conversion rate is high but you don’t know how to increase it any further, you’ll find this useful. It’s an overview of the Conversion Rate Experts Methodology (CRE Methodology™), which we use on all of our clients.

Beyond best practices

Someone suggested we write an article about best practices for conversion. You know the kind of thing: magic buttons that convert, “killer” copywriting words, winning layouts, etc. Unfortunately, that little box of tricks doesn’t take you very far. In fact, it sometimes takes you nowhere...

In split tests, long pages often beat shorter pages. But for a long page to be effective, readers must be aware that it’s long. If users don’t scroll—because they don’t want to or because they aren’t aware that the page is long—then all of your hard work has gone to waste.

Our consultants recently discussed ways of getting users to scroll down a page. You may be interested to read this summary of the techniques that arose from the discussions...