21

It took us two years, but here it is: the sequel to Conversion Rate Squirrel’s 101 Tips report. The original report went “viral” around the web, and prompted Google to request us to partner with them.

As you know, we only publish something if we think it’ll be really valuable to you.

We’re excited about today’s report: it gives you the tools that tell you exactly why many of your visitors aren’t ordering. No more “guesswork”.

So buckle up, click this link, and enjoy…

14 free tools that reveal why people abandon your website

…oh, and please don’t forget to come back here and leave your comments.

9

If you could meet us, face to face, what would you ask us? Well now’s your chance. We’ve been asked to speak at several forthcoming events over the next few weeks: two in the UK, one in the US and one in Germany. If you’re nearby, come along and say hello!

Each of the events is excellent in its own way. If you want to learn more about increasing your website’s effectiveness, come and hear our all-new talks…

Event 1: A4U Expo - London, UK
When: 14th–15th October 2008 (that’s next week). We’re speaking on Wednesday 15th at 12:30pm

Where: ExCeL, London, UK

Why it’s great: It’s the UK’s biggest conference of affiliates and merchants. Affiliate marketers live or die based on the quality of their conversions, so they care passionately about “marketing that works”.

How to register: Visit www.a4uexpo.com. Use this registration code to get a 10% discount!: CRE10. (That’s not an affiliate code, even though it looks like one; we don’t receive any kind of payment for getting you to sign up.)

a4uexpo is organized by ace affiliate marketer and all-round good guy Matthew Wood. It was our favourite web marketing conference of 2007. Many of our friends are affiliate marketers, and they usually meet in small invitation-only groups, so it’s great to have so many affiliate marketers in one place. This year’s event will have over 1000 international delegates. The speaker list is impressive too.

Last year, we didn’t have time to stick around for the evening’s networking event—the evening events tend to be the best part of any conference—but we were extremely happy with all the nice feedback our session received. (Some of it’s on our buzz page.)

This year, we’re giving an all-new talk entitled…

“How To Increase Conversions—A New Approach, Based On Psychological Methods”,

…which will be on Day 2 (Wednesday October 15th) at 12:30pm, in Room 3. We’re incredibly excited about it; we feel it’s the best thing we’ve ever done.

We look forward to meeting you in person, and saying hello!

Webgains - Germany
When: 17th October 2008 (that’s next week too—sorry for the late notice).

Where: Nuremberg (Nürnberg), Germany

Why it’s great: Some of Europe’s top affiliate marketers will be attending this small gathering.

If you want to attend: Contact us

If you can get to Germany, and you can persuade WebGains to let you attend (tip: contact us to see if we can get you in) this one-day event promises to be fantastic.

Partly because our Chairman, Dr Karl Blanks, has been given two hours to teach as much as he can about conversion rate optimization.

And also because he’ll be sharing the stage with a world-class SEO. (We’ll not mention his name because we’re not sure whether it has been officially announced yet.)

Google - Mountainview, USA
When: 10th–11th November 2008

Where: Mountain View, California, USA

Why it’s great: It’ll be our only remaining visit to California this year.

If you want to meet up: Contact us for details

Our third event is a visit to the Googleplex, Google’s company headquarters. If you’re a Google-authorized consultant for Google Analytics or Website Optimizer, we look forward to catching up with you during the day.

If not, and you can get to Mountain View, California, let us know and we can meet up on the evening of Monday 10th.

The System - London, UK
When: 15th–16th November 2008

Where: Heathrow, London, UK

Why it’s great: It’s an intimate get-together with some direct marketing legends.

How to register: Visit this page. That is an affiliate link but we don’t want to profit from it, so we’ll forward the affiliate payment, which is just under $1000, to you.

Last year, we attended a conference in Chicago, called The System Seminar. If we were given the challenge of training someone, from scratch, to make money from the web, we’d start by sending him or her to The System Seminar. The attendees tend to be owners and employees of small- to medium-sized businesses, who are looking to learn every aspect of web marketing. That makes it a fantastic hands-on training in marketing and entrepreneurship.

The organizer of the System Seminar, Ken McCarthy, has now organized a one-off mini-System in London. Unlike the main seminar, this London event will be a much smaller get-together, with a lot of time for discussion in the corridors and in the bar.

One of the speakers is Drayton Bird, author of Commonsense Direct and Digital Marketing. Drayton has decades of experience in direct response marketing. In fact, when the legendary adman David Ogilvy wanted to enter the UK market, the only way for him to do so was to acquire Drayton’s firm, which had become the largest, most dominant direct marketing agency in the country.

Ken McCarthy himself is an excellent teacher of online marketing and persuasive copywriting. Back in 1992, he organized the first-ever conference to discuss the commercial potential of the internet. One of the main reasons we’re attending is to listen to Ken speak.

And, of course, during our session—and during the breaks—we’ll be doing whatever we can to help as many businesses as possible. Our talk title will be along the same lines as the one we’re giving at a4uexpo, but because the audience will be smaller, we’ll be able to make it much more interactive.

Which other events should we attend?

If you’re unable to attend any of these events, use the comments box below to let us know which events you think we should attend.

Will you be at any of these events?

If you can make it to any of these events, let us know in the comments below, so we can look out for you! In fact, maybe we should develop a special code-sign for readers of our blog—a special handshake perhaps, or a cheeky wink—so we can pretend we’re all part of some exclusive club.

Leave it with us, we’ll work on that one.

9

Introducing the our new website

At last, we’ve got a blog! And to celebrate we’re giving you loads of valuable stuff…

1. Updated today: Our free report on improving your conversion rate

In 2006, we wrote a quick-start guide for Google Website Optimizer. It immediately became Alexa’s 3rd-highest Mover and Shaker of the week, and prompted Google’s Tom Leung to invite us to partner with them.

Today we’re releasing an updated version for 2008. It contains some extra tools, a few more tips and loads of minor modifications to reflect our current thinking on how to maximize your website’s profits. You can get it here.

2. Great resources (part 1)

We fanatically consume information about conversion rate improvement. Over the next few months we’ll be listing all of our best discoveries on our Resources page. Today we’re beginning with a list of 10 “must-have” books (in our opinion) for web marketing.

3. Have a play with this tool, which allows you to “mind read” your visitors’ thoughts

Here’s a big problem with conversion rate optimization: To increase your website’s conversion rate, you need to find a way of persuading people who aren’t currently converting.

But those people arrive and leave without trace! How do you know what they wanted? How do you know what would have persuaded them to take action?

If you owned a real-life bricks-and-mortar store, this would be easy. You’d hear their objections. You’d be able to ask questions. You’d hear what they muttered as they headed for the door.

Capturing the voice-of-the-customer is more difficult with the web, but it can be done. One tool we’ve recently been trialing is called Kampyle. It lets you “mind read” your visitors thoughts (albeit in the most un-spectacular way possible: you allow them to give feedback via a form and, guess what, they are happy to do so!). We haven’t been using Kampyle for long, but so far we have been really impressed with it.

Perhaps the best way to understand how Kampyle works is to try it out. Once you have had a look around our site, click the button that says “GIVE US FEEDBACK”, which is hovering on the right-hand-side of this page (or click here). The Kampyle survey will then appear.

What you won’t see (unless you sign up for Kampyle) is that the website owner can then sign in to Kampyle’s website to see an interface for managing all of the feedback that has been received. (It feels a bit like an email client, having an inbox and folders.) If the visitor leaves their email address, you can easily inform them when you have responded to their feedback. Very handy.

4. What we’ve been doing for the last 2 years

If you’re new to conversion rate optimization and you want a quick introduction to “what it’s really all about” (and an explosion of some of the myths surrounding it) you might find our homepage article useful. It describes what we have been working on over the past two years.

5. Be first to hear about new tools

If you’d like to be first to hear of the latest tools, tips and resources for “out-converting” your competitors, sign up to our brand-new RSS feed or (our newsletter).

What do you reckon?

We hope you find that useful, and we look forward to hearing your thoughts. (Please post your comments below.)

1

Our blog will “go live” on Wednesday July 9th. Please come back then. Subscribe to our “SuperConverters” newsletter (or RSS feed) and we’ll send you an email when it’s ready.


Give us your feedback

Get your free profit-exploding Super Converters newsletter!

Close