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Conversion Rate Optimization Experts



101 Tips For The New Google Website Optimizer



Who are the Conversion Rate Experts?

Over the past five years Dr Karl Blanks and Ben Jesson have generated tens of millions of dollars from web marketing, mostly for a small number of physical products businesses.

Since getting far too obsessed with SEO and Pay-Per-Click over the last few years they agreed that their next 'big project' would be to increase the number of visitors that actually buy from their websites...

...and they quickly became far too obsessed with conversion rate optimization instead.

While studying their website analytics they discovered some horrible truths that led them on a quest. They searched for stranded visitors, hunted down their top exit pages and declared war on shopping cart abandonment.

Then they discovered a powerful weapon called multivariate testing, and started to test ideas that people instantly dismissed (and often hated). Fortunately they used 'fancy software' to statistically back-up their increasingly bold and often bizarre experiments with cold hard facts.

To date their results have been nothing short of amazing (you should see the graphs!) And they are now considered 'Conversion Rate Experts' by some of the world’s top web marketers.

They tried to cram everything they know about conversion rate optimization into a free article called "101 Tips For Google Website Optimizer" which featured on the Alexa.com homepage as a 'Top 3 Mover & Shaker' (the following day Google invited them to become Google Website Optimizer Authorized Consultants).

However, after writing it, they realized that the article only contained "the tip of the iceberg"… so they are going to release the rest of their conversion optimization knowledge in the form of a valuable newsletter (sign-up now).

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Karl

A few interesting facts about Dr Karl Blanks…

  • He's a rocket scientist! Karl was awarded a PhD from Cambridge University, England, for inventing new materials for use in rockets.
  • He was also awarded Chartered Engineer status for applying techniques such as Taguchi method to the optimization of large-scale materials production plants.
  • He lives in England with his wife, child and laptop.
Ben

A few interesting facts about Ben Jesson…

  • He's an obsessive internet marketer, and has generated millions of dollars in the US, UK and even Japan!
  • He's got a 30GB iPod that contains no music... just web marketing podcasts. (Unless you consider the intros to Webmaster Radio as music – which he doesn't!)
  • He lives in England with his girlfriend, in a house that is being paid for by Google AdSense and affiliate programs.


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