- Conversion secrets of a million-dollar landing page (PDF). This PDF contains a screenshot of the page we developed with SEOmoz. It has loads of “tooltips” that explain the persuasion techniques behind each page element. You can use many of these tactics on your own website.
- Advanced tips for highly-converting websites (PDF). This PDF contains some advanced conversion tips currently being used by sunshine.co.uk (though they’re applicable to almost any type of website). It’s a quick two-page guide of advice that’ll help you boost your conversion rate.
- Bonus tip: Hearing the voice of the customer (PDF). This tip is a simple change to your site that most companies aren’t using. It’s applicable to pretty much any website, and will give you loads of insights into how to grow your business.
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