Comments on: 5 reasons to get obsessed with conversion rate optimization

By: John - Vancouver WA Homes

John - Vancouver WA Homes — Fri, 11 Jun 2010 19:34:02 +0000

You’ve made some excellent points and items for me to put higher up on my Action Plan; and to get going with your newsletter. Thanks!

By: Creative Sports Branding

Creative Sports Branding — Fri, 12 Mar 2010 23:00:08 +0000

I really like the post. I think that pay per click is not a bad way to to start out with conversion rate but seo and sem will only get the clients to your site and to the door. Its your site that has to take over and make people actually make the transaction or your target goal. But great post, and I love that you and so many people feel the same way!

By: tamaras

tamaras — Sun, 24 Jan 2010 03:09:08 +0000

Website owners often lack SEO and web marketing skills, and therefore find it hard to solve conversion-related problems. Even if the website has high traffic because of good rankings in organic search engines, a poor conversion rate alone can turn a good ranking/traffic success into a failure.

By: Jill | Lice Treatments

Jill | Lice Treatments — Sat, 02 Jan 2010 01:22:17 +0000

Awesome points, really. Conversion rates should be right up there w/ getting as MANY quality visitors to your site as humanly possible. May not seem super fun to work on it, but good golly it can literally be the difference between success and failure. I just started using Clicktale, its crazy!! I can see exactly what my customers are doing and therefore thinking!! Great points.

By: Jamie

Jamie — Tue, 29 Dec 2009 04:12:10 +0000

“This has an important implication: if you want to be twice as profitable as your competitors, you don’t have to be twice as good as them. You just have to be slightly better than them. This phenomenon is sometimes called the slight edge”

Interesting way of seeing the world. I am totally obsessed with conversions and doing my best to improve our internet business (it’s a photo retouching service). So far getting traffic is hard but we found a lot of creative ways to get it. Time to increase the conversions!

By: SEO Consultants

SEO Consultants — Sun, 13 Dec 2009 18:47:06 +0000

There are many good points in the above post, however, one which really stood out to me was: “Your increased conversion rate will mean you can profitably advertise in different media—such as PPC, affiliate marketing or offline—which means your business will be much more stable.” — it makes sense that affiliates making money are naturally going to stick with you… and that really will create a “virtuous circle.”

By: Robin Allenson

Robin Allenson — Mon, 23 Nov 2009 21:23:32 +0000

Excellent article again guys. This is the simple reason we focus on CRO for our vertical clients. I think it’s good to point out that combining this with SEO approaches like linkbuilding can also have a dramatic impact. Thanks!

By: Cara Dixon

Cara Dixon — Tue, 20 Oct 2009 08:42:15 +0000

Great article! A really simple and easy to understand explanation of conversion rate optimisation! This will prove really useful in the future! Thanks for sharing!

By: Scooterizer

Scooterizer — Sun, 06 Sep 2009 22:25:55 +0000

Thanks for taking on this subject. We all have become keenly aware a click does not a buyer make... and we need all the buyers we can find these days. To that end there is a new Free tool that increase conversion rates for paid search campaigns: Conversion-Widget.com This uses Dynamic Keyword Insertion to personalize the landing page so it reflects the keywords used. With good design, and relevant products and content, it is astonishing how powerful this is at increasing online conversions. And, it's completely free.

By: Michael Roberts

Michael Roberts — Wed, 10 Jun 2009 15:37:22 +0000

What is generally overlooked is product. Sounds self evident, but if you offer a much better product than your competitors, then you have no trouble getting better conversions by making minor tweaks.

Again, it sounds really simple but in the end, that is the truth.