mybet is one of Europe’s biggest betting and gaming operators.
A short video interview with the client
A transcript of the video
“My name is Sean Keogh. I am Platform Director of mybet. mybet is one of Europe’s biggest betting and gaming operators. We offer sports betting in shops, and sports betting, poker, and casino online.
“Customer acquisition is extremely expensive in the betting and gaming industry. You have to make every single click count. You might be pushing lots of people onto the site, but if they’re not converting then it’s a lot of money you’re basically pouring down the drain. Conversion is one of our key metrics these days.
You might be pushing lots of people onto the site, but if they’re not converting then it’s a lot of money you’re pouring down the drain.
“Before using Conversion Rate Experts, we did usability-testing on a very corporate level. We’d ask companies to come in and look at the site and tell us what they thought was wrong with it. We’d also do user-testing with real customers and ask them to come in and look at the site, and go through it with us and tell us what they thought could be better or could be worse. But that was very individual and it didn’t really give us a big idea of the big picture. And it didn’t focus directly on the conversion funnel itself. It looked at aspects of usability rather than conversion.
“It has opened our eyes to many things that we should have been doing beforehand. Conversion Rate Experts force you to look out of the box to a certain extent. Obviously, they come in with an external eye. They’ll look at the site in a very different way to us because we’ve been working on it for…I’ve been working on it for 11 years. They come in and look at it from a completely different angle, and in a way also from a customer angle, which we just can’t any more.
It has opened our eyes to many things that we should’ve been doing beforehand.
“We’ve been doing tests in various levels of the site. We’ve been testing inside the registration, we’ve been testing prior to registration, where people are entering into the site and going into registration. One of the tests we did was a test on the sports betting lobby which is one of the major entry pages. We put a layer on the top of that site which addressed new customers and told them why we were wonderful and managed to increase conversions onto the registration page by 25%.
“I would certainly recommend Conversion Rate Experts. I think that our experience has been extremely positive. I don’t think you can possibly lose. You can only really gain by doing so, so I would certainly make a strong recommendation.”
Our experience has been extremely positive…so I would certainly make a strong recommendation.
What you should do now
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