A great logo is much more than a pretty picture; it’s a symbol of everything you stand for. And it’s one of the first things that your website’s visitors look at.

The legendary ad man David Ogilvy said it best:

“It pays to give most products an image of quality—a first-class ticket. If your advertising looks ugly, consumers will conclude that your product is shoddy, and they will be less likely to buy it.”

Your logo will be seen by an incredible number of people. It affects how you’re perceived by

• your existing customers
• your prospects
• your present staff
• people you’d like to recruit
• people you’d like to do business with
• journalists and other industry authorities

We believe your logo’s job is to increase your profits

Here’s our process for designing logos:

1. Understanding what your logo needs to say: Before we even put pen to paper (or mouse to mouse mat), we insist that you carry out our simple process to understand what your company’s positioning and values are. This ensures that your logo does a great job of getting the right message across.

If you feel you need more help, we can arrange a private one-on-one session, during which we’ll help you to identify what your company’s “hook” and tagline should be. Once you have your new logo, we can advise you on how to get it trademarked.

2. Stunning designs: We spent over a year finding the best designers. Our team has created work for clients including Cingular, NASA, Motorola and the US Government. There are some fantastic logo designers out there, but we don’t know of any other design team that hits “home runs” every time. Just look at the 63 logos in our portfolio. There’s not a bad one among them.

What to do next

If you’d like a fantastic new logo, see our portfolio, then contact us for more information.