We’ve got a free report that lists all the tools we like to use for understanding website visitors better…and most of them are free!

Check out these tools that reveal why people abandon your website.

ClickTale Heatmaps allow you to see what users are paying attention to on your site by tracking mouse activity (which is very different to eyetracking, though still very useful).

If you can’t afford eyetracking, we’d recommend you carry-out Number 10 in our list of techniques for improving your conversion rate…

“Poor-man’s eyetracking”. Carry out some usability tests, and about 5 seconds into each test, ask the person what they have looked at so far. They usually find it easy to tell you.

Hope that helps!

That’s pretty amazing and I’m sure you’re going to find exciting stuff. I’m just wondering what’s the best alternative to eyetracking. Using tools like Clicktale?

Thanks and take care!

Davor

Scrutinizer does not do eyetracking — eyetracking and what Eyetools does is very different.

Eyetracking takes a group of real live people and measures where they look, taking into account all of the strange interesting things that occur in people’s brains that ultimately will affect what people will see on a webpage.

Scrutinizer, on the other hand, is a tool that works to represent an approximation of how foveal vision works in your eye, to represent that at any one time when a person is looking at a place on the page that the rest of the page will be blurry. It’s a fun visual representation tool that’s worth checking out since it’ll make you see your pages in a new light (excuse the pun). Andy Edmonds, the creator of Scrutinizer, did a good job.

So eyetracking, eye tracking heatmapping, or Eyetools are different from scrutinizer or any tool that applies machine vision to approximate how people look at a page.