In an article on CBS news, John wrote the following about us:
“Recently I asked Dr. Karl Blanks and Ben Jesson, the co-founders of Conversion Rate Experts, to give me some suggestions for improving the performance of the site that promotes my new book. Karl and Ben are the conversion-rate gurus and have worked with brands like Google and Sony, so I knew I was in good hands.
“Karl and Ben first suggested I change the offer on my website. I was offering a free e-book in exchange for “opting in” (providing me with an email address and permission to send emails in the future). They told me that was a mistake and argued that people who go to my site are looking for information on my book; so getting an offer for a different book (even though it was free) was a disconnect.
“Karl and Ben suggested changing my offer to a free chapter of ‘Built to Sell.’ Below is a bar chart plotting actual book sales by week. You can see that the week after I made that one change, my sell-through doubled.”
What you should do now
1. If you’d like us to dramatically improve your conversion rate and profits, claim your FREE website strategy session.
2. If you are serious about becoming great at conversion, go to our “Learning Zone” page, where you can download valuable reports.
3. If you’d like to work for us—or see why our team members love working for us—then see our “Careers” pages.
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