“My sell-through doubled,” says best-selling author John Warrillow

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John Warrillow thumbnail — Entrepreneur and author John Warrillow.

John Warrillow is a serial entrepreneur, having started and exited four companies. He is also the author of the best-selling book “Built to Sell” and presenter of the “Built to Sell” podcast.

In an article on CBS news, John wrote the following about us:

“Recently I asked Dr. Karl Blanks and Ben Jesson, the co-founders of Conversion Rate Experts, to give me some suggestions for improving the performance of the site that promotes my new book. Karl and Ben are the conversion-rate gurus and have worked with brands like Google and Sony, so I knew I was in good hands.

“Karl and Ben first suggested I change the offer on my website. I was offering a free e-book in exchange for “opting in” (providing me with an email address and permission to send emails in the future). They told me that was a mistake and argued that people who go to my site are looking for information on my book; so getting an offer for a different book (even though it was free) was a disconnect.

“Karl and Ben suggested changing my offer to a free chapter of ‘Built to Sell.’ Below is a bar chart plotting actual book sales by week. You can see that the week after I made that one change, my sell-through doubled.”

“They’re extremely professional—they know exactly what they’re doing,” says the owner of a health-and-fitness brand

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Making Websites Win is an Amazon #1 bestseller in 15 categories. It’s a goldmine of the best conversion advice packed with easy‑to‑implement ideas. It has been recommended by Google, Facebook, Microsoft, Moz, Econsultancy, and many more industry leaders.

In Making Websites Win, you’ll discover:

What successful web businesses do differently (and others get wrong)
How to easily identify your website’s biggest opportunities
A treasure trove of proven solutions for growing businesses

Right now, it’s available for purchase in paperback, hardcover, and Kindle. However, as our gift to you…

It’s yours for FREE, when you subscribe to our incredibly useful newsletter

We’ll gift you a copy of our book, which normally retails for up to $18.99 in bookstores.

Subscribe below to instantly download the entire book—all 354 pages—in your preferred format.

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“My sell-through doubled,” says best-selling author John Warrillow

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