“You will see growth in your business,” says goHenry, a FinTech company

goHenry is a financial services technology (FinTech) company that combines web and mobile apps. Read this case study to discover how we helped to grow it by 470% in one year.

A short video interview with the client

 

“You will see growth in your business. You will get a return on your investment.”

A transcript of the video

“They are very creative, and they’re also very confident because they have a lot of experience in this space. And they are able to translate that experience for different types of businesses.

“They were able to take us to territory that we might have felt internally a bit uncomfortable with, and might not have gone there ourselves. And we’re glad that they did that, because it worked.

They were able to take us to territory that we might have felt internally a bit uncomfortable with, and might not have gone there ourselves.

“My name is Dean Brauer. I’m a founding director here at goHenry. goHenry is a B2C subscription-based service operating in the FinTech space here in London. We offer pre-paid debit cards and an app with unique parental controls.

“As an online business, it’s really important that we’re driving the right kind of traffic to our site, and we’re converting it as best as possible. It’s the life-blood of our business.

“We have reached a level of traffic where we felt we needed to up our optimization efforts, but what we needed was someone to help us to put the methodology and process in place and execute on it.

What we needed was someone to help us to put the methodology and process in place and execute on it.

“So we went out into the market, and we looked at various suppliers. CRE was one of them, and they were head and shoulders above the rest. From the first engagement, extremely professional, buttoned-down business. From paid advertising, word of mouth and direct traffic, all the way through to activation, they seemed extremely knowledgeable and creative in how they approached our specific problems and needs.

They were head and shoulders above the rest.

“One of the best things about CRE is they have provided both a scientific and buttoned-down process in the way in which we are running tests. They have increased both the volume of tests we are running, and they are doing it at a speed that works for our business. And what was most important was that we collected that data in a really efficient way, and they helped us work through it to pull out the insights that could drive our testing roadmap forward.

They have increased both the volume of tests we are running, and they are doing it at a speed that works for our business.

“There’s a lot of aspects that are great about working with Conversion Rate Experts. One of them is it’s a highly collaborative process. They’re team players, and they work to truly understand your business. So they don’t come at it from a best-practice point of view. They do a deep dive into your business to uncover all the issues and potential areas for growth. They balance strategy and execution with aplomb. There has also been a transfer of knowledge because it has been a very collaborative process.

They balance strategy and execution with aplomb. There has also been a transfer of knowledge because it has been a very collaborative process.

“I would recommend using Conversion Rate Experts. You will see growth in your business. You will get a return on your investment. And if you’re looking for a supplier in this space, look no further. Your money will be well spent.”

You will see growth in your business. You will get a return on your investment.


What you should do now

1. If you’d like us to dramatically improve your conversion rate and profits, claim your FREE website strategy session.

2. If you are serious about becoming great at conversion, go to our “Learning Zone” page, where you can download valuable reports.

3. If you’d like to work for us—or see why our team members love working for us—then see our “Careers” pages.

If you enjoyed this article, then so will your friends, so why not share it...

All of our articles are subject to our Testimonial Protocol, which is described here.


Next article

How to eliminate the usability problems that stifle your growth

Previous article

How to tell if your expensive new website is useless

x Free Resources