Conversion Rate Experts

Here’s a big problem with web design: If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving!

However, visitors who leave your site come and go without a trace! How do you know what they wanted? How do you know what would have persuaded them to take action?

If you owned a real-life bricks-and-mortar store, this would be easy: You’d hear their objections. You’d be able to ask questions. You’d hear what they muttered as they headed for the door...

If you could meet us, face to face, what would you ask us? Well now’s your chance. We’ve been asked to speak at several forthcoming events over the next few weeks: two in the UK, one in the US and one in Germany. If you’re nearby, come along and say hello!

Each of the events is excellent in its own way. If you want to learn more about increasing your website’s effectiveness, come and hear our all-new talks…

When: 14th–15th October 2008 (that’s next week)...

Before we go any further, make sure you’ve read our free Google Website Optimizer 101 report and signed up to receive our free newsletter or RSS feed.

Done that? Great!

Here are some other fantastic marketing resources for small businesses and entrepreneurs.

To keep the integrity of this list, we recommend only things that we understand well and that we recommend to our clients...

At last, we’ve got a blog! And to celebrate we’re giving you loads of valuable stuff…

1. Updated today: Our free report on improving your conversion rate

In 2006, we wrote a quick-start guide for Google Website Optimizer. It immediately became Alexa’s 3rd-highest Mover and Shaker of the week, and prompted Google’s Tom Leung to invite us to partner with them.

Today we’re releasing an updated version for 2008...

Our blog will “go live” on Wednesday July 9th. Please come back then. Subscribe to our “SuperConverters” newsletter (or RSS feed) and we’ll send you an email when it’s ready.

Includes a list of 108 ways to increase your website’s profits

Here’s how to get lots more customers—free—using Google Website Optimizer.

Using split testing software like Google Website Optimizer is a powerful way to increase your website’s conversion rate (that is, its ability to turn visitors into customers). Many of the web’s most powerful companies, including Amazon and Google, use this technique. Here’s our essential guide to increasing your conversion rate using split testing software. It contains 108 simple techniques for growing your business...