Conversion Rate Experts

Would it help to meet us, face to face? We’ve been asked to speak at several events over the next few months: two in the US, one in the UK, one in Australia, and two in the Netherlands. Come along and say “hello”!

If time permits, we can give you a free website critique.

We highly recommend all of these events. Each has its own strengths.

1. Search Engine Strategies (SES) New York, USA

When: March 23–27, 2009 (that’s next week)...

A few weeks ago, we gave you 5 reasons why you should get obsessed with conversion rate optimization in 2009.

Some companies will follow this advice, and thrive, and some will ignore it, and spiral downwards. Fortunately, you have an unfair advantage: the mere fact that you’re on this page means you’re in the top few percent of web marketers who understand the importance of conversion...

Eyetracking? If you recall, eyetracking was Number 9 in our list of techniques for improving your conversion rate.

Here’s how it works:

1. Fancy hardware is used to track a user’s eye movements as they look at a website. (So the user needs to be physically in front of a computer monitor that is set up with eyetracking hardware, which usually means they have to visit a usability lab.)

2. The data is then analyzed, revealing where the user clicked and looked...

Here’s another fantastic tool for increasing your website’s conversion rate: It’s called UserTesting.com. If you haven’t used it before, you should—it’s great. It tells you why people leave your website (and loads of other interesting things).

UserTesting.com provides you with a video recording of how visitors are interacting with your website. This is done by capturing the browsing session of an anonymous usability tester and recording their spoken commentary...

In the current economic climate, your website’s conversion rate is more important than ever. Here are five reasons why conversion rate optimization should be your top priority.

Reason 1: The obvious one—you get more customers, free

The obvious reason to improve your conversion rate is because you want more customers without having to spend a penny more on advertising...

It took us two years, but here it is: the sequel to Conversion Rate Squirrel’s Google Website Optimizer report. The original report went “viral” around the web, and prompted Google to request us to partner with them.

As you know, we only publish something if we think it’ll be really valuable to you.

We’re excited about today’s report: it gives you the tools that tell you exactly why many of your visitors aren’t ordering. No more “guesswork”...

If you could meet us, face to face, what would you ask us? Well now’s your chance. We’ve been asked to speak at several forthcoming events over the next few weeks: two in the UK, one in the US and one in Germany. If you’re nearby, come along and say hello!

Each of the events is excellent in its own way. If you want to learn more about increasing your website’s effectiveness, come and hear our all-new talks…

When: 14th–15th October 2008 (that’s next week)...

Before we go any further, make sure you’ve read our free report Google Website Optimizer 101, and signed up to our free newsletter or RSS feed.

Done that? Great!

Here are some other fantastic marketing resources for small businesses and entrepreneurs.

To keep the integrity of this list, we only recommend things that we have a good understanding of, and which we recommend to our clients...

At last, we’ve got a blog! And to celebrate we’re giving you loads of valuable stuff…

1. Updated today: Our free report on improving your conversion rate

In 2006, we wrote a quick-start guide for Google Website Optimizer. It immediately became Alexa’s 3rd-highest Mover and Shaker of the week, and prompted Google’s Tom Leung to invite us to partner with them.

Today we’re releasing an updated version for 2008...