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A usability problem

Newspaper article: I've been posting my letters in the dog poo box for two years

Poor Alf.

When something is badly designed, society blames the user, when it should blame the designer. In the example above, Alf gets mocked, not the designer who made the dog-poo box look like the nearby postbox.

If you want to hear more about this subject (usability, not dog poo), our talk “How to make millions from usability testing,” is now available in podcast format. You can subscribe to it here.

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