Comments on: How Apple is brilliantly using a 100-year-old persuasion strategy

By: Satchel

Satchel — Mon, 16 Jan 2012 18:10:08 +0000

Great points. And very easily appliable to any business who manufactures a product. This is the age of storytelling. The better you tell the consumer your story, the better your CR will be. Clearly explaining how something is made is a great example. Thanks!

By: Michael Crider

Michael Crider — Wed, 23 Nov 2011 16:33:00 +0000

This is a great article and a great perspective. But I also love how you’ve used it repeatedly in your marketing (for over 2 years!) . Looks like the first comment was Sept 2009, and I received a mention of it in an email two days ago. Brilliant!

By: Andrew Starlike

Andrew Starlike — Fri, 28 Oct 2011 05:52:58 +0000

This whole beer story reminds me of an “Open Doors” manifest of a local beer company. It’s the same principle i think.

By: CrystalH

CrystalH — Tue, 25 Oct 2011 18:29:16 +0000

I loved your comment!

By: Mike @ renewable energy information

Mike @ renewable energy information — Sat, 15 Oct 2011 04:13:58 +0000

Some things never change. I find it interesting that a selling tactic that worked over a hundred years ago is still valid today. Just goes to show, human nature never changes.

By: Ray Edwards

Ray Edwards — Thu, 29 Sep 2011 14:12:55 +0000

Shows how selling is selling is selling. Human nature hasn’t changed and the old “scientific” principles still hold today. Great article and example.

By: Gail O

Gail O — Sat, 24 Sep 2011 23:55:42 +0000

I understand the concept here but if you are selling 400 different gifts, should you put this amount of work into the store history, the categories or the individual products? For the best return on your efforts, which would you attack first?

By: Scop

Scop — Thu, 22 Sep 2011 11:58:04 +0000

Qualifying a brand. amazing read.

By: Andrew Rynne

Andrew Rynne — Wed, 21 Sep 2011 16:50:48 +0000

What I love about you people is that you come straight to the point and give interesting pointers like this one. No waffle. Very refreshing. Thank you.

By: Niall at Fraser Bathrooms Edinburgh

Niall at Fraser Bathrooms Edinburgh — Wed, 21 Sep 2011 15:35:38 +0000

As a recent convert to the ideas of internet marketing, seo and conversion and in a business sector, Bathroom Installation, which is not exactly as glamorous as some others especially Apple it is always difficult to try and differentiate and find hooks to engage with visitors.

I signed up for your newsletter and come back here everytime there is a new post as there is always something to make you think and something to take away that can be applied in a practical way. This one is no different and I can see how I could use some of the suggestions.

Keep up the good work and I look forward to the next one!